This is a very subtle color from 3M called Black Rose.  We have been wanting to get this on a car for some time.  It falls under the "many options of Black" category that we tout to our customers constantly.  By far, the most popular colors for wraps here at Incognito are Black, White, and Grey.  There are so many variations of those 3 base colors though, that we could wrap a car every week in a different shade for a year and not repeat one.  We also plasti-dipped the rims and Deleted all the Chrome in Gloss Black.